Picnic Corporation has rebranded as VanishID and raised $10 million to expand its AI-powered cybersecurity tools for executives and employees.
The startup’s rebranding marks a major shift. With a new name comes a sharper mission—to protect public-facing leaders and their families from growing digital threats.
VanishID’s flagship product, CEO Protection, uses agentic AI to monitor and respond to online risks in real-time. It scans the dark web for leaked passwords, spots fake social media profiles, flags misconfigured websites, and removes impersonation attempts. The tool also includes malware protection for all connected devices.
Executives aren’t the only focus. VanishID offers a broader employee protection service. This platform monitors for exposed personal data and quickly removes threats. It runs around the clock, reducing risk without requiring constant oversight.
The company’s new funding round was led by Dell Technologies Capital. Other investors include Mark McLaughlin, former CEO of Palo Alto Networks, as well as Crosslink Capital, Rally Ventures, Energy Impact Partners, Bright Pixel, and LockStep Ventures.
According to McLaughlin, today’s CEOs face a tough balance. They need to stay visible, yet keep their private lives safe. VanishID’s tools make that possible. They offer protection without sacrificing presence.
With strong investor support and a clear mission, VanishID is positioning itself as a go-to platform for executive and employee cybersecurity—built for a world where threats are everywhere, but privacy still matters.
