In a major boost to sustainable lawn care, Sunday has secured $25 million in funding from S2G Investments. The fresh capital will power Sunday’s national expansion as it sets out to make eco-friendly lawn care the new standard for American homeowners.
With this funding, Sunday plans to scale operations, expand research and development, and grow its range of environmentally friendly products. The company is on a mission to redefine how families care for their lawns—offering smarter, healthier alternatives to traditional, chemical-heavy solutions.
Meeting the Growing Demand for Greener Lawn Care
This investment highlights a rising demand for safer, science-driven lawn care. As concerns mount over the health and environmental risks tied to synthetic fertilizers and pesticides, Sunday is gaining ground with its innovative approach. By combining natural ingredients, data-backed recommendations, and a direct-to-consumer model, Sunday is reshaping the $40 billion lawn and garden industry.
The company has also made significant retail moves, landing spots on shelves at major retailers like Target, Home Depot, and Walmart. This growing presence ensures that more homeowners have easy access to sustainable lawn care products designed with their families—and the planet—in mind.
A Smarter, Customized Approach to Lawn Care
Unlike legacy brands that rely on blanket solutions, Sunday tailors every lawn care plan based on each customer’s unique needs. The platform uses local data—ranging from soil composition to climate conditions—to deliver precise treatments that help lawns thrive while reducing environmental harm.
“Lawn care shouldn’t compromise our health or the environment,” said Coulter Lewis, Sunday’s CEO and Co-Founder. “We’ve reimagined what’s possible by making science-backed, eco-friendly lawn care accessible to everyone. Thanks to S2G’s support, we’re ready to push innovation further, grow our retail footprint, and empower more families to care for their outdoor spaces responsibly.”
Tapping Into a Massive, Untapped Market
The U.S. boasts over 40 million acres of turfgrass, making it the country’s third-largest crop. Yet, most homeowners still rely on outdated, chemical-laden treatments. Sunday’s precision-based model offers a compelling alternative—one designed to improve lawn health while safeguarding both people and the planet.
According to Matthew Walker, Managing Director at S2G, the market is primed for change. “The lawn and garden space is overdue for disruption, and Sunday is leading the charge. Their customized, data-driven approach delivers smarter, more sustainable solutions that resonate with modern homeowners.”
Paving the Way for Eco-Friendly Outdoor Living
With this investment, Sunday is set to accelerate its mission of creating greener, healthier outdoor spaces—one yard at a time. The company is poised to reshape an industry long dominated by harmful chemicals, proving that lawn care can be both effective and environmentally responsible.
