Spanish startup flowww, a leading provider of digital solutions for aesthetic medicine, beauty, and healthcare businesses, has successfully raised €4 million in its first-ever investment round. The funding, led by Swanlaab Venture Factory and Bonsai Partners, with participation from Sabadell Venture Capital, will fuel the company’s expansion into new European and Latin American markets.
Strategic Expansion and Market Growth
With a strong presence in Spain and Latin America, flowww aims to strengthen its position in the European enterprise segment while further consolidating its presence in Latin America. The company currently has a team of 70 professionals across its offices in Spain, Mexico, and Brazil.
This latest funding round will accelerate expansion through strategic partnerships, following its successful collaboration with Odella in Mexico. By forming new alliances, flowww seeks to expand its market reach and provide advanced digital solutions tailored to beauty and healthcare businesses worldwide.
The Go-To Software for Clinics and Beauty Businesses
Founded by entrepreneurs Natalia Villora and Germán Oltra, flowww provides a vertical software solution designed to streamline operations for aesthetic medicine and beauty businesses. The platform integrates essential business functions, allowing clinics to manage workflows seamlessly in one system.
Key features include:
- Smart scheduling system for appointment management
- Digital invoicing with electronic compliance
- Stock management tools for streamlined inventory tracking
- Automated marketing solutions to boost customer engagement
- Advanced analytics for better decision-making and efficiency
Additionally, flowww offers specialised modules such as flowww WhatsApp and custom web applications, enhancing customer engagement and transaction efficiency.
By automating operations, the platform has reportedly helped businesses increase revenue by 40% and improve profitability by 20%.
Rapid Growth and Market Penetration
Since its launch, flowww has grown significantly and now operates in 17 countries, serving over 3,500 clinics. The platform has facilitated more than 13 million appointments and manages an annual transaction volume exceeding €300 million.
The software caters to businesses of all sizes, from small clinics to large multi-centre chains. Nine of the ten largest beauty chains in Spain already rely on flowww, reinforcing its leadership in the domestic market and paving the way for global expansion.
What’s Next for flowww?
As the aesthetic medicine and beauty industries continue digitising, flowww is set to drive business transformation. The company remains committed to innovation, developing new tools to stay ahead of industry trends.
With offices in Spain, Mexico, and Brazil, flowww is well-positioned to scale further. The new funding will support its entry into European markets like Italy while deepening its footprint in Latin America. Additionally, flowww plans a strategic return to Brazil, strengthening its hold in the region.
Industry Leaders Backing flowww’s Growth
Natalia Villora, CEO of flowww, stated:
“We are at a pivotal moment for the company. Our track record proves that flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare, and beauty business. We drive direct profit margins with high-productivity, marketing-focused tools. This funding allows us to scale globally and open new sectors with strong support.”
Verónica Trapa, General Partner at Swanlaab, commented:
“At Swanlaab, we support flowww’s expansion and consolidation. Its ability to convert large private healthcare chains into loyal clients highlights its potential in the enterprise and mid-market segments. We believe this is the perfect time to accelerate its growth in Mexico, Spain, Italy, and Latin America, as well as return to Brazil. Flowww is on the path of global leaders like Zenoti and Mindbody.”
Martí Escursell, Managing Partner at Bonsai, added:
“We share flowww’s vision and are excited to be part of its next growth phase. Its innovative product and talented team uniquely position it to capture a global market with exceptional potential. Flowww is among a rare group of verticalized B2B software companies excelling in both enterprise and retail markets.”
Final Thoughts: A Bright Future for flowww
With strong investor support and a track record of delivering impactful digital solutions, flowww is on a promising trajectory to become a dominant player in aesthetic medicine and beauty tech. Its ability to scale globally, combined with a focus on innovation, positions it as a key driver in the industry’s digital transformation.
The €4 million investment marks a major milestone, enabling the company to expand its footprint, enhance product offerings, and provide high-value solutions to beauty and healthcare businesses worldwide. As digitalisation reshapes the industry, flowww is set to lead the charge, setting new standards for efficiency, profitability, and customer engagement.
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