Figma just lobbed a major disruption into the no-code web space with the launch of Figma Sites, and the ripple effect is already rattling its rivals. Announced at Config 2025, this new feature lets users publish live, responsive websites directly from the Figma canvas—no developers, no third-party platforms, just design, click, launch. It’s a bold move, especially at a time when some had started questioning Figma’s relevance.
But did Figma actually kill Webflow and Framer? Not exactly. What it did do is ignite a showdown.
Figma Sites marks a serious shift in strategy. It’s no longer just a design tool; it’s becoming an end-to-end website platform. The current version supports landing pages, responsive layouts, and in-editor content management. Upcoming updates promise a CMS, AI-generated code, and maybe even full-scale publishing capabilities. For freelancers, small teams, or startup founders already embedded in Figma, this move could mean saying goodbye to the tool-switching shuffle.
That said, the feature’s current scope feels more like a Framer disruptor than a Webflow killer. Framer’s pitch has always been about letting designers ship beautiful websites without code—and Figma Sites clearly targets the same crowd. But Framer still leads in animation fidelity and micro-interactions, which remain out of Figma’s reach for now.
Webflow, meanwhile, still reigns in complexity and scale. With a mature ecosystem supporting e-commerce, dynamic content, SEO tools, and deep third-party integrations, Webflow remains the weapon of choice for advanced use cases. Want a dynamic blog with custom logic, Stripe payments, or localization? That’s still Webflow territory. Figma Sites isn’t there yet.
But this battle isn’t just about features—it’s about workflow dominance. Figma is betting that designers want a seamless pipeline, not a patchwork of tools. If they deliver on CMS and AI code, Figma Sites could become the default for MVPs, marketing pages, and client portfolios—especially when speed and simplicity matter more than customization.
Still, there’s a risk in stretching too far. If Sites fails to go deep enough—say, limited SEO options, buggy AI, or rigid pricing—it may alienate the very users it’s trying to retain. That’s the balancing act: unifying workflow without watering it down.
The reactions have been polarizing. Some users are thrilled, declaring Figma Sites a “10x smoother” experience. Others dismiss it as surface-level hype. One thing’s clear: Figma has thrown down the gauntlet. And in the world of no-code, frictionless wins.
