London-based startup Booked it has secured a £2.5 million investment from Calculus Capital to fuel its mission of transforming venue and event bookings. The company is setting its sights on £1 billion in total bookings by providing an end-to-end, white-label solution for venues, visitor attractions, and events businesses.
Many businesses in the leisure and events industry face challenges due to disconnected booking and ticketing systems. These inefficiencies make it difficult to manage operations across multiple locations, engage customers, and scale effectively.
Booked it’s unified digital platform solves this problem by integrating bookings, ticketing, CRM, marketing, guest management, and loyalty programs into a single interface. The result: streamlined operations, improved customer retention, and increased revenue for businesses.
Backing From Calculus Capital Fuels Expansion
The new £2.5 million funding round will be used to enhance the company’s technology and grow its 40-member team. According to CEO Brad Nobbs, this capital infusion marks a major milestone.
“The investment from Calculus Capital enables us to accelerate growth across multiple dimensions—from product development to expanding our global footprint,” Nobbs said. “Staying lean and capital-efficient has always been central to our strategy. Now, with the right partner backing us, we’re poised to seize the vast opportunities ahead.”
Riding the Wave of Experiential Spending
Consumer spending patterns have shifted significantly, with more people favoring experiences over physical products. A Barclays survey revealed that UK consumers spent £178 billion on experiences in Q3 2024 alone, and this trend shows no signs of slowing.
Booked it is strategically positioned to benefit from this shift. The platform caters to fast-growing sectors like Family Entertainment, Competitive Socialising, Visitor Attractions, and Events—where seamless, engaging booking experiences are in high demand.
A Strategic Pivot from Licklist
Founded in 2020 by Ian Hope and Brad Nobbs, Booked it emerged from a strategic pivot away from nightlife app Licklist during the COVID-19 pandemic. The company quickly found traction in the broader leisure and events market, surpassing £100 million in annual bookings within a few years.
Its co-founders, alongside industry veteran Keith Jordan, have leveraged their combined expertise in technology and business leadership to build a scalable, future-ready platform.
One Platform for the Full Customer Journey
Unlike many of its competitors—which include Eventbrite, Peek Pro, Ticket Tailor, BookingKit, and Bókun—Booked it offers a fully integrated white-label platform. From initial booking through to loyalty program engagement, every touchpoint is covered under one roof.
Notably, Booked it goes beyond ticketing. It supports influencer marketing, multi-venue operations, and customer loyalty campaigns—all within a single dashboard. This unified approach gives businesses the tools they need to boost revenue and build long-term customer relationships.
Investor Confidence in a Scalable Model
Calculus Capital’s Co-Head of Investments, Richard Moore, expressed strong confidence in the company’s trajectory:
“Booked it is perfectly positioned in the growing social activity market. The team has built a highly scalable product fundamental to its clients’ success. We’re excited to support them in their expansion journey.”
Future Outlook
With a fresh round of funding, a robust technology stack, and a booming market in experiential spending, Booked it is primed for growth. The company plans to further scale its platform capabilities and expand into new markets, staying true to its goal of hitting £1 billion in bookings.
