Neue Alchemy is not just another trend-chasing studio. It’s a bold AI venture studio built to turn emerging technologies into actual products—fast. Founded by Isaiah Steinfeld, a former Amazon executive who helped scale more than 330,000 startups through AWS, this new studio blends big tech experience with hands-on startup execution.
After years of supporting founders through programs like AWS Activate and shaping GenAI strategies, Steinfeld saw an opportunity. Instead of advising from the sidelines, he created Neue Alchemy to build alongside innovators, putting AI to work in the real world. Backed by operators from Nike, Fiverr, and Lyft, the studio thrives at the intersection of AI, commerce, culture, and mobility.
The founding team’s experience is deep and diverse. Steinfeld previously led innovation at Nike’s Valiant Labs. Justin Wang, a robotics engineer, has worked with Agility Robotics and Daimler Truck. Maggie McGowan, known for her fashion design leadership at Michael Kors, now explores how aesthetics and AI intersect. Add in Matt Jensen, formerly of Fiverr and Upwork, and David Monhait and Zach Adamson, Nike alumni and co-founders of DIVERTbrands, and you’ve got a dream team built to execute at speed.
This venture studio doesn’t just pitch ideas—it builds them. Their process is fast, focused, and results-driven.
From Coffee to Code: Building Brands in a Post-AI World
Neue Alchemy already has a working proof of concept. In just two weeks, the team launched ALCHMY Coffee, an autonomous direct-to-consumer coffee brand. Every stage—from sourcing to roasting, packaging, fulfillment, marketing, and even payment—was automated or supported by generative AI.
It’s not just a clever side project. It’s a functioning brand that shows how AI-powered startups can go from idea to revenue almost overnight. The success of ALCHMY Coffee has already drawn attention from design and tech communities and earned a nomination for Fast Company’s 2025 Innovation by Design Awards, in both the AI Design and On the Rise categories.
To help sustain this rapid pace, Neue Alchemy launched The Alchemist Network—a curated ecosystem of freelancers, boutique studios, corporate teams, and venture capitalists. This network brings together the builders, funders, and tools needed to accelerate innovation. By combining human creativity with cutting-edge automation, it creates a new model for venture building that’s both agile and scalable.
Looking ahead, Neue Alchemy plans to introduce a Fellowship and Learning Platform to guide founders, creatives, and technologists through the venture-building journey. This initiative will offer a structured path to launching startups in emerging tech sectors.
Steinfeld and his team aren’t waiting for the future to arrive—they’re making it happen now. Neue Alchemy is placing bold bets, delivering real results, and opening the door for others to join in the creation process.
