Bioniq, a health tech startup, is changing the landscape of AI-driven supplements. By merging artificial intelligence with detailed blood biomarker analysis, Bioniq creates personalized supplement formulas tailored to each user’s specific body needs, lifestyle, and health goals. Now, their innovative approach is attracting some of the biggest names in sports.
The supplements industry is undergoing a major shift — and AI-driven supplements are leading the charge. Traditional vitamins and minerals often rely on a generic formula, failing to consider the unique nutritional needs of individuals. That one-size-fits-all approach can easily lead to imbalances, doing more harm than good.
After Cristiano Ronaldo made headlines with his investment in Bioniq back in October 2024, Manchester United right-back Diogo Dalot has followed suit. Dalot has invested more than €1 million in the company, showing his belief in the future of AI-driven nutrition.
Powering Peak Performance: Why Athletes Are Backing Bioniq
Bioniq’s customized supplements are already a hit with elite athletes, who value precision when it comes to their health. Speaking exclusively, Bioniq’s CEO and founder Vadim Fedotov confirmed that Dalot’s investment will fuel the company’s global growth.
“Our priority is to keep enhancing our algorithms, expanding R&D, and diversifying our product range. With this new backing, we’re accelerating Bioniq’s expansion in the U.S., where demand is skyrocketing,” Fedotov shared.
While Bioniq didn’t reveal its updated valuation, Ronaldo’s investment had previously pushed the company’s worth to $82 million. Dalot’s entry is expected to add more momentum to their upward trajectory.
AI and Blood Data: The Formula Revolutionizing Supplements
Founded in London in 2019 by Fedotov, Bioniq combines AI, science, and real-time blood test data to craft ultra-personalized nutrition plans. By collecting a vast database of biomarkers from users across 70 countries, the company has built one of the largest biochemical datasets in the world.
This data powers Bioniq’s ability to generate over 10 million unique supplement combinations, each designed to match an individual’s exact nutritional profile — far beyond what standard multivitamins offer.
Fedotov, a former pro athlete himself, understands the critical role health data plays in achieving peak performance. “Bioniq was born from my personal journey. Working with sports scientists taught me how much of a difference tracking biomarkers makes. But back then, this level of precision was only available to professionals,” he explained.
That experience sparked the mission to make personalized health accessible to everyone. “We’re shifting from reactive treatment to proactive wellness. By analyzing blood and applying AI, we’re offering precision that generic supplements simply can’t match,” he added.
Bioniq’s Edge: Tailored Formulas for Optimum Absorption
What sets Bioniq apart is the continuous refinement of its formulas based on users’ changing needs. Beyond basic bloodwork, the system factors in variables like BMI, weight, height, age, and activity level — ensuring nutrients are dosed for maximum absorption and real results.
Dalot, now both a loyal customer and investor, credits Bioniq for giving him that competitive edge. For over four years, he’s relied on their custom blends to fuel his performance.
“In elite sports, the difference between good and great often comes down to the smallest margins. I’ve always chased that extra 1%. Since discovering Bioniq, it’s transformed my approach to health and training,” Dalot shared.
Dalot also collaborates closely with Bioniq’s innovation team. Through their latest “Build Your Own” feature, he fine-tunes his supplement intake based on training cycles — balancing inflammation when necessary for muscle growth while boosting recovery with their PRO formula.
Changing the Game: The Future of Sports Nutrition
Originally designed to support Olympic athletes, Bioniq’s platform now serves tens of thousands of customers worldwide. Their client list includes Soccer World Cup champions, NBA stars, and Ironman athletes — all seeking a scientifically backed edge.
Their growing influence is also reflected in strategic partnerships with top-tier sports and health institutions like UFC and Lanserhof. The global supplements market, worth $177.5 billion in 2023, is forecasted to expand rapidly, and Bioniq is positioning itself right at the forefront.
“We’re on a mission to replace generic vitamins with science-backed, AI-driven supplements. Our vision is to make personalized health the norm, not the exception,” Fedotov concluded.
AI-Driven Supplements Are Redefining Wellness
With superstar athletes like Ronaldo and Dalot backing Bioniq, AI-driven supplements are no longer a futuristic idea — they’re here. As the demand for precision health solutions grows, companies like Bioniq are setting the standard for what nutrition should look like in the modern era.
From boosting endurance and recovery to optimizing daily health, this new wave of personalized supplements is changing how we fuel our bodies — one blood test at a time.
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